ABOUT
Designed in Western Australia. Assembled by hand. Limited by design.
Founded over 20 years ago, Gabbi Kelly Designs began as a personal love of jewellery. Gabbi was creating pieces for herself, which quickly grew into a collection coveted, worn and loved by women seeking something a little more individual. Today, each piece is still thoughtfully designed in Western Australia and assembled by Gabbi, maintaining a close, considered approach to the way the jewellery is made.
The collections are defined by a balance of statement and everyday pieces— bold, expressive, and easy to wear. Each piece is made to stand alone or be layered with other GKD pieces, offering a sense of versatility that feels effortless and personal. Living and creating by the sea, Gabbi draws inspiration from her surroundings and the natural beauty of the West Australian coast. Her designs also reflect what she herself wants to wear: a balance of bold and understated, with references to pinks and florals alongside slightly edgier, rock-influenced notes.
Each GKD collection is also designed to complement the FLANNEL wardrobe — easy, wearable pieces that add interest. GKD is FLANNEL's exclusive jewellery stockist, and Gabbi's long-standing friendship with FLANNEL, spanning over 16 years, has seen the jewellery evolve alongside the brand, each designed — each piece designed to sit naturally within its world.
Produced in limited quantities, the focus is on pieces that feel considered and long-lasting rather than seasonal. From her Claremont studio, Gabbi continues to refine and expand the collection, guided by her personal style.
Her work has also featured in Australian series such as Offspring, Playing for Keeps, and Mystery Road, reflecting how naturally the pieces translate across both everyday wear and more elevated settings.
Each piece is designed to be worn often, on its own or layered, and to act as the finishing touch to any outfit.
